(Paper) SBI STENOGRAPHER Clerk 2nd SITTING EXAM Paper - 2012 "Held On 27-05-2012"(MARKETING APTITUDE AND COMPUTER KNOWLEDGE)

(Paper) SBI STENOGRAPHER Clerk 2nd SITTING EXAM Paper - 2012 "Held On 27-05-2012"

::MARKETING APTITUDE AND COMPUTER KNOWLEDGE::

1. Marketing has taken a prominent position during the last decade due to—

(1) Increased competition
(2) Better literacy rate
(3) Foreign compulsions
(4) Government instructions
(5) Reserve Bank of India Policy guidelines

2. Marketing is definitely required when —

(1) Demand exceeds supply
(2) Supply exceeds demand
(3) Supply equals demand
(4) Staff is in excess
(5) There is monopoly

3. The traditional Marketing style involves —

(1) Door-to-door campaigns
(2) Sending e-mails
(3) Tele-marketing
(4) SMS campaigns
(5) Virtual marketing

4. Telemarketing campaigns are resorted to—

(1) Avoid face-to-face interactions
(2) Avoid ‘buyer resistance’
(3) Reach a larger clientele
(4) Increase cold calls
(5) Reduce profits

5. The most essential quality of a good sales person is—

(1) Questioning skills
(2) Good appearance
(3) Production skills
(4) Good Communication skills
(5) Curiosity

6. Direct Marketing means—

(1) Seminars and Conferences
(2) Face-to-face selling
(3) Banners
(4) Cold calls
(5) Sales presentations

7. Selling process includes —

(1) Publicity
(2) Lead generation
(3) Data collection
(4) Product Designing
(5) Product Re-designing

8. Web marketing involves—

(1) Selling websites
(2) Door-to-door canvassing
(3) E-mail chatting
(4) Browsing the Yellow Pages
(5) Web advertisements

9. Marketing strategies mean—

(1) Ideas for new employment
(2) Techniques for mergers
(3) Methods to improve marketing activities
(4) More hits per ATM
(5) Networking

10. The first step in Marketing is—

(1) Production work
(2) Planning work
(3) Receiving feedback
(4) Telephone calls
(5) Sending e-mails

11. Good competition helps in ____

(1) Better technology
(2) More market share
(3) Rise in profits
(4) Bigger branch network
(5) Improved customer service

12. ‘Push’ marketing style requires—

(1) Collective effort
(2) Good pushing strength
(3) Lengthy talks
(4) Ability to identify the leads
(5) Aggressive marketing

13. Communication skills in the case of a DSA means _____

(1) Giving Lengthy speeches
(2) Sending Good SMS messages
(3) Being Talkative
(4) Ability to convince the customer with the right choice of words
(5) Being Multi linguist

14. Effective selling skills depend on—

(1) Good dress sense
(2) Territory Allocation
(3) Sales Call Planning
(4) Good eye-contact
(5) Past performance

15. ‘Buyer Resistance’ means _____

(1) Buyer’s dislike for the product
(2) Fight between buyer and the seller
(3) Buyer’s hesitation in buying the product
(4) Exchange of products
(5) Buyer retracting the sale

16. Buyer Resistance can be overcome by—

(1) Good friendship between buyer and seller
(2) Good after sales services
(3) Good arguments
(4) Good technology
(5) Persuasive communication

17. ‘Benchmark’ means —

(1) Sales performance measurement
(2) Marks given to sales persons
(3) Appraisal
(4) Standard values for comparison
(5) Automation

18. Innovation in marketing means —

(1) New technology
(2) Globalisation
(3) Intense competition
(4) New business models
(5) Internal marketing

19. Marketing Opportunities mean —

(1) Scope for marketing
(2) Proper and effective training
(3) Market planning
(4) Availability of sales outlets
(5) Market data

20. The USP of a Current Account is —

(1) No restrictions on transactions
(2) Low TDS
(3) High minimum balance
(4) High interest payable
(5) No need for KYC norms fulfillment

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21. The advantage of a LAN is

(1) Sharing peripherals
(2) Backing up your data
(3) Saving all your data
(4) Accessing the Web
(5) Automatic printing of data

22. Of the 5 words listed below, which one is the odd one out ?

(1) Applications
(2) Peripherals
(3) Programs
(4) Software
(5) Operating System

23. What type of device is a computer printer ?

(1) Input
(2) Input/Output
(3) Software
(4) Storage
(5) Output

24. What is the biggest number you can get with 8 bits ?

(1) 256
(2) 128
(3) 1000
(4) 255
(5) 1024

25. What type of device is a digital camera ?

(1) Input
(2) Output
(3) Software
(4) Storage
(5) Input/Output

26. What is mailing list ?

(1) Collection of e-mail address
(2) Collection of files
(3) Collection of folders
(4) Collection of dates
(5) Collection of events

27. Any hardware connected to tower is called

(1) CPU
(2) Software
(3) Peripheral
(4) Storage
(5) None of these

28. An example of standard file format for text files is

(1) JPEG (.jpg)
(2) Bitmap (.bmp)
(3) Word (.doc)
(4) Text (.txt)
(5) .xls

29. Which of the following devices is used in the first generation computer ?

(1) Integrated circuit
(2) Processor
(3) Microprocessor
(4) Vacuum tube
(5) None of these

30. Which part of hardware compensates the difference between the speeds of CPU and peripheral ?

(1) Scanner
(2) Printer
(3) Video Card
(4) Motherboard
(5) Interface

31. Which of the following computers has been devised to perform specified work as directed ?

(1) Mainframe Computer
(2) Special purpose Computer
(3) Portable Computer
(4) Super Computer
(5) None of these

32. Which of the following can be considered as portable computer ?

(1) Mini Computer
(2) Mainframe Computer
(3) Desktop
(4) Workstation
(5) PDA

33. Which of the following manages computer resources ?

(1) ALU
(2) BUS
(3) Control Unit
(4) I/O Unit
(5) Secondary Memory

34. Which of the following statements is correct about RAM ?

(1) It retains data when PC is turned off
(2) It is a type of read and write memory
(3) It contains start-up instructions
(4) It is a peripheral
(5) It means Read Access Memory

35. Fullform of MB is

(1) Micro bytes
(2) Mega Bytes
(3) Mini Bytes
(4) Milli Bytes
(5) Midi Bytes

36. Identify the fastest memory

(1) Hard disk
(2) DVD ROMs
(3) Cash Memory
(4) Static RAM
(5) None of these

37. Which of the following memory is optional to operate computer system ?

(1) RAM
(2) ROM
(3) Cache
(4) Secondary Memory
(5) RAM and ROM

38. Translator program used in Assembly Language is called

(1) Compiler
(2) Interpretor
(3) Translation
(4) Translator
(5) Assembler

39. Which of the following parts of CPU coordinates the activities of all other components of computer ?

(1) Motherboard
(2) Coordination Board
(3) Control Unit
(4) Arithmetic Logic Unit
(5) Memory

40. Which of the following is the high speed memory which compensates the gap in speeds of processor and main memory ?

(1) Cache
(2) PROM
(3) EPROM
(4) SRAM
(5) None of these

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