(SBI PO Sample Material) Marketing Knowledge : Marketing Mix (MCQs)

1. Which among the following may be called a pillar of market concept?

(1) Customer orientation
(2) Product planning
(3) Cost budgeting
(4) All of these
(5) None of the above

2. Profit by customer satisfaction is a tool of:

(1) old concept of marketing
(2) new concept of marketing
(3) production (4) price
(5) None of these

3. Marketing is successful when:

(1) demand exceeds supply
(2) supply exceeds demand
(3) salesmen are effectively trained
(4) All of the above
(5) None of the above

4. The term ‘Marketing Myopia’ was given by:

(1) Prof Theodore Levitt
(2) Philip Kotler (3) Bartles
(4) Palmer (5) None of these

5. The traditional marketing style involves:

(1) door-to-door campaigns
(2) sending e-mails
(3) tele-marketing
(4) SMS campaign
(5) virtual marketing

Go Back To Main Page