(Paper) SBI STENOGRAPHER Clerk 2nd SITTING EXAM Paper - 2012 "Held On 03-06-2012"

MARKETING APTITUDE / COMPUTER KNOWLEDGE

1. Marketing of Services is adopted in………………

(1) Grocery stores
(2) Garment trade
(3) Medicine shops
(4) Fruit stalls
(5) Hotels

2. Selling is…………………….

(1) Same as marketing
(2) More than Marketing
(3) Offering discounts
(4) A sub-function of marketing
(5) Nothing to do with marketing

3. Indirect marketing is the same as…………….

(1) Onsite selling
(2) Using a smart-phone
(3) Viral-marketing
(4) Advertisements
(5) Online marketing

4. Benchmark means …………………

(1) A Standard value for comparison
(2) Basic products
(3) Court cases
(4) Financial targets
(5) Sales persons’ targets

5. A Call in marketing terms means

(1) A newly introduced product
(2) Territory allocation for sales persons
(3) A Call Centre
(4) A sales meeting
(5) To visit a Prospect

6. A Cold Call means

(1) A futile exercise
(2) Calls made in cold countries
(3) Sales talk
(4) Old product with new wrapping
(5) Calls made without prior appointment

7. A Lead means……………..

(1) ATM usage
(2) Product offering
(3) Discount sales
(4) A likely buyer
(5) A type of credit card

8. To Close a Call’ means…………..

(1) To look for new clients
(2) Telemarketing
(3) To clinch the sales deal
(4) Online marketing
(5) Indoor marketing

9. Delivery channels means………..

(1) Place from where the products are sold
(2) Courier service
(3) Distribution agencies
(4) Delivery time
(5) Offsite banking

10. Market size also means………………

(1) Market planning
(2) Market pricing
(3) Market space
(4) Market distribution
(5) Market channels

11. A fall in the market share implies

(1) Sales have gone up
(2) Profit has gone up
(3) Prices are erratic
(4) Competition has increased
(5) Business is wound up

12. Market share can be increased by increasing……………….

(1) Raw Material Cost
(2) The staff strength
(3) The sales
(4) The sales staff
(5) Competition

13. More number of conversions indicates………………

(1) More sales
(2) More purchases
(3) More staff
(4) More products
(5) More technological progress

14. Financial Inclusion means………………

(1) Financial statements
(2) Financial data
(3) Wholesale Banking
(4) Retail Banking
(5) Bringing all poor people under banking net

15. Find the correct sentence………………

(1) KYC norms are not applicable for Financial Inclusion
(2) Loans can be granted to students at low rate of interest
(3) Home loans are not useful for public
(4) NRI customers are not profitable customers
(5) Online marketing is very costly

16. Margin contribution in the case of a loan account means

(1) Money paid by bank to borrower
(2) Same as EMI
(3) Borrower’s own contribution for the venture
(4) Stamp duty
(5) Registration charges

17. Mutual Fund business from existing bank costomers can be mobilized by…………………

(1) Online marketing
(2) Cross-selling
(3) Telemarketing
(4) Carpet bombing
(5) Road-shows

18. Digital Marketing is the same as………………

(1) Online marketing
(2) Cross-selling
(3) Website designing
(4) Road-shows
(5) Door-to-door marketing

19. “Load” means……………………

(1) Log of wood
(2) Fee charged when one buys or sells the units of a fund
(3) Share price at the time of buying
(4) Stamp duty
(5) Fund value

20. In a Savings Account, money can be deposited on……………

(1) Monthly basis
(2) As per the convenience of the depositor
(3) Annual basis
(4) In one lump sum
(5) Quarterly basis

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21. Theinput device to be used to get a printed diagram into a computer is the……………….

(1) Printer
(2) Mouse
(3) Keyboard
(4) Touchpad
(5) Scanner

22. What type of device is a computer mouse ?

(1) Storage
(2) Output
(3) Software
(4) Input
(5) Input/Output

23. Any component of the computer you can see and touch is

(1) Software
(2) Peripheral
(3) Storage
(4) CPU
(5) Hardware

24. What is the value of the binary number 101 ?

(1) 3
(2) 5
(3) 6
(4) 101
(5) 9

25. Data or information used to run the computer is called……………

(1) Software
(2) Hardware
(3) Peripheral
(4) CPU
(5) None of these

26. The device which helps you to communicate with computer is called :

(1) Input device
(2) Output device
(3) Software device
(4) Storage device
(5) None of these

27. In order to avoid memorising e-mail address you should use

(1) Browser
(2) Search engine
(3) List of Birth date
(4) Phonebook
(5) Address book

28. The devices which store information and that are used by computer for its functioning are called :

(1) Input devices
(2) Output devices
(3) Software devices
(4) Storage devices
(5) None of these

29. Which among the following is not such an operation which can be carried out on objects in graphic programme?

(1) Spell check
(2) Change size
(3) Move
(4) Delete
(5) None of these

30. A hardware device which converts data into meaningful information is called

(1) Protector
(2) Output device
(3) Input device
(4) Program
(5) Processor

31. Which of the following can hold data of at least one GB?

(1) Hard disk
(2) CD-ROM
(3) Floppy dist
(4) Floppy disk and CD-ROM
(5) None of these

32. Which of the following is the smallest measure of storage?

(1) Terrabyte
(2) Gigabyte
(3) Kilobyte
(4) Megabyte
(5) Byte

33. Which of the following is related with persons associated with computing process?

(1) Hardware
(2) Humanware
(3) Software
(4) Firmware
(5) Peripherals

34. Which of the following is both output and input devices?

(1) Printer
(2) Speaker
(3) Modem
(4) Monitor
(5) Scanner

35. RAM is a volatile memory because

(1) it can be used for both read and write
(2) any location can be accessed directly into it
(3) continuous power supply is required for it to retain data
(4) it does not require continuous power supply
(5) None of these

36. which of the following is not an example of storage device?

(1)CD
(2) Floppy
(3) Hard disk
(4) RAM
(5) DVD

37. Today, the common form of RAM is built with

(1) Transistors
(2) Vacuum Tubes
(3) Semi-conductors ICs
(4) Super conductors ICs
(5) None of these

38. The advantage of DRAM is

(1) It is cheaper than SRAM
(2) It can store more than – that of SRAM
(3) It is faster than SRAM
(4) Data can be erased easily in it as compared to SRAM
(5) None of these

39. All of the following terms are related to spreadsheet software EXCEPT

(1) Worksheet
(2) Cell
(3) Formula
(4) Virus Detection
(5) None of these

40. The term used for set of instructions which allow computer to perform more than one task, is

(1) Hardware
(2) Software
(3) Humanware
(4) Firmware
(5) None of these

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