(Paper) SBI Clerk Exam Paper - 2008

:: MARKETING / COMPUTER KNOWLEDGE ::

161. Marketing is

1) Consumer oriented
2) Competitors oriented
3) Producer oriented
4) Both (I) and (2)
5) Both (2) and (3)

162. Warehousing Management does not include

1) Space determination
2) Stock layout
3) Stock design
4) Stock placement
5) Order picking procedure

163. A marketing technique where marketer plays a specific role in a particular segment is called

1) Mass marketing
2) Niche marketing
3) Strategic marketing
4) Modelling
5) Communication marketing

164. In the case of such goods where consumer normally compares price, quality delivery etc. are called

1) Shopping goods
2) Speciality goods
3) Staple goods
4) Derived demand
5) Luxury goods

165. Which among the following is not an example of convenience goods?

1) Tea
2) Coffee
3) Soap
4) Tooth paste
5) Umbrella in rainy season

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166. Vegetable market in India is nearly an example of

1) Perfect Competition
2) Monopoly
3) Oligopoly
4) Imperfect Competition
5) High Monopoly

167. In marketing Mix 4 P's imply

1) Product, Price, Place, Promotion
2) Product, Price, Policy, Place
3) Product, Place, Promotion, Policy
4) Place, People, Product, Policy
5) Promotion, Product, Price, People

168. A bed in a hotel for night haulting is an example of

1) Core Product
2) Augmented Product
3) Expected Product
4) Potential Product
5) Main Product

169. Marketing Planning helps in

1) avoiding future uncertainties
2) achieving objectives
3) control
4) Complete satisfaction
5) All of the above

170. Which among the following is not a tool for Marketing Planning appraisal?

1) External appraisal
2) Internal appraisal
3) Gap analysis
4) SWOT analysis
5) PCOT analysis

171. In market segmentation, which among the following is not an Economic Component?

1) Age
2) Sex
3) Both (1) and (2)
4) Income level
5) Taxes

172. A defence strategy of identifying weakness in the competitor and aggressively going after that market niche is called

1) Pre-emptive
2) Counter offensive
3) Mobile defence
4) Position defence
5) Flanking defence

173. when a firm sells off part of its business to another organisation, it is called

1) Diversification
2) Divestment
3) Pruning
4) Strategy
5) Joint venture

174. The research which is basically concerned with establishing cause and effect relationship, is called

1) Diversified Research
2) Technical Research
3) Casual Research
4) Predictive Research
5) Exploratory Research

175. ACE provides door-to-door service for Godrej and Mc Donald products, it is an example of

1) Third Party delivery
2) First party delivery
3) Multi-Channel delivery
4) Diversified Marketing
5) Horizontal Marketing

176. The goods which are used for further production are called

1) Durable goods
2) Market goods
3) Derived goods
4) Consumer goods
5) Capital goods

177. Which among the following a fixed expense in Sales Budget?

1) Incentives
2) Rent
3) Communication Expense
4) Commission
5) Awards

178. Which among the following is a feature of good forecasting method?

1) Accuracy
2) Simplicity
3) Economy
4) Availability
5) All of the above

179. A person who ultimately determines any part or whole of the buying decision is called

1) Decider
2) Buyer
3) User
4) Influencer
5) Initiator

180. A package which has a secondary usefulness after its contents have been consumed, is called

1) Dual use Package
2) Bulk Package
3) Both (1) and (2)
4) Consumer Package
5) Industrial Package

181. The hardware device that acts as both a switching and connecting unit is called a(n)

1) RS-232 C Port
2) Concentrator
3) Multiplexer
4) Communication processor
5) None of these

182. The device that assembles groups of characters into complete messages prior to their entering the CPU is called

1) An Interpreter
2) A compiler
3) A communication processor
4) An Editor
5) A Translator

183. Application Software

1) is used to control the operating system
2) is designed to help programmers
3) performs specific task for computer users
4) is used for making design only
5) All of the above

184. Data structure include

1) Array
2) Execution statement
3) Interaction
4) Both (2) and (3)
5) List

185. What is name of the logic circuit which can add two binary digits

1) half adder
2) full adder
3) parallel adder
4) serial adder
5) None of these

186. A program embedded in a semiconductor chip during their manufacture is called

1) humanware
2) firmware
3) liveware
4) hardware
5) software

187. The person contributing the idea for the stored program was

1) John Neumann
2) Charles Babbage
3) Howard Aiken
4) Daniel Thomas
5) Dennis Ritenie\

188. A collection of related fields in data organisation is called

1) Group
2) File
3) Information
4) Register
5) Record

189. Plotter accuracy is measured in terms of repeatability and

1) Vertical dimension
2) Intelligence
3) Resolution
4) Pixels
5) Buffer size

190. The speed at which the monitor accepts data is called

1) Bandwidth
2) Interlacing
3) Response time
4) Scanning
5) Maximum speed

191. The dbase III plus is mostly used for

1) Office automation
2) Database management problems
3) Scientific problems
4) Calculations only
5) None of these

192. In the "C" language the function scanf ( ) reads

1) single character
2) character and strings
3) any possible number
4) any possible variable type
5) limited variable types

193. BIOS stands for

1) Basic Input Output Service
2) Basic Inner Outer Service
3) Better Input Output Services
4) Better Inner and Outer Services
5) None of these

194. A commonly used graphic format for the web is

1) GIF
2) bmp
3) text
4) lmp
5) TIF

195. The HTML code written in a text editor to make web-pages, is

1) HTML coding tags
2) source code
3) source element
4) tags
5) None of these

196. The basic building block of a database that contains related records is

1) Query
2) Form
3) Table
4) Edited page
5) Report

197. A set of rules that computer on a network use to communicate with each other are called

1) Rules
2) Regulations
3) Protocol
4) Netiquettes
5) None of these

198. The process of connecting to the Internet account is

1) LOG IN
2) LOG OUT
3) SIGN IN
4) SIGN OUT
5) None of these

199. An image editing software in which we can draw and edit images, is

1) Page Maker
2) MS-Paint
3) Photo Image
4) Front page
5) Corel Draw

200. Which out of the following is not a DBMS software?

1) dBASE
2) FOXPRO
3) ORACLE
4) SyBase
5) Data base 2000

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