(Paper) SBI Clerk 1st SITTING EXAM Paper - 2012 "Held On 07-10-2012"

::MARKETING APTITUDE / COMPUTER KNOWLEDGE::

1. EMI is a marketing tool if –

(1) It is very high
(2) It is very low
(3) It is increasing
(4) It is fluctuating
(5) It has no role as a marketing tool

2. Which one of the following may be classified as FMCG ?

(1) Printing machines
(2) Tobacco Products
(3) Life saving drugs
(4) Coin Vending machines
(5) Industrial Goods

3. Buyer resistance in a sales deal can be overcome by means of –

(1) Lengthy sales talk
(2) Confusing sales talk
(3) IT jargons
(4) Perseverance
(5) Arguing skills

4. Best, Important and the Central activity of a business is known as its –

(1) Portfolio
(2) Product line
(3) Nuclear Activity
(4) Mainstay
(5) Core Competency

5. The target group for Home Loans is —

(1) All body-builders
(2) Tiles manufacturers
(3) Housing Societies
(4) Farmers’Societies
(5) Individuals not owning any house

6. Delivery Channels means –

(1) Sales outlets
(2) Purchased Goods
(3) Product shelf-life
(4) Courier Person
(5) Channel Finance

7. Using a customer’s buying history to select them for related offers is known as —

(1) Up-Selling
(2) Prospecting
(3) Marketing
(4) Channel Selling
(5) Cross Selling

8. The Concept of Selling is different from Marketing and aims at profit maximisation through

(1) Increasing Sales Volume of Quality products
(2) Customer Satisfaction
(3) Solution of Customer Problems
(4) Satisfaction of Customer Needs
(5) Innovation and Market Research

9. The segmentation of markets based on the gender of the customer is a type of –

(1) Geographic Segmentation
(2) Demographic Segmentation
(3) Psychographic Segmentation
(4) Socio cultural Segmentation
(5) Lifestyle based Segmentation

10. Mass communication with customers or potential customers, usually through paid public media is known as—

(1) Publicity
(2) Sales Promotion
(3) Advertising
(4) Public relations
(5) Brand Building

11. A ‘Call’ means –

(1) An Internet terminology
(2) Contacting a prospective customer
(3) Visiting a Call Centre
(4) Attending to a complaint
(5) Websites

12. Prospect means –

(1) Existing customers
(2) A Likely buyer
(3) Mission Document
(4) A Religious Leader
(5) New targets to be achieved

13. KYC means –

(1) Keep Your Customers cool
(2) Keep Your Credit Card
(3) Know Your Customers
(4) Keep Your Cool
(5) Know Your Credits

14. The collective perceptions and impressions people have formed about an organisation, its products and/or its services, is known as its—

(1) Brand value
(2) Brand Asset
(3) Brand Architecture
(4) Brand Image
(5) Brand Attribute

15. Good customer service is an extended arm of –

(1) Service marketing
(2) Web marketing
(3) Process marketing
(4) Indirect marketing
(5) Internal Marketing

16. Acompany’s ability to perform in one or more ways that competitors cannot or will not match is known as its

(1) Attribute Competition
(2) Attribute positioning
(3) Brand image
(4) Competitive advantage
(5) Brand Positioning

17. An audio or video advertising announcement, usually presented on television, radio or in a movie theater is called—

(1) Publicity
(2) Creative
(3) Banner
(4) Sponsorship
(5) Commercial

18. Electrical goods such as TVs, videos, stereo systems etc, used for home entertainment are known as –

(1) White Goods
(2) Green Goods
(3) Red Goods
(4) Blue Goods
(5) Brown Goods

19. A very large market segment or wide collection of smaller segments is called—

(1) Niche Market
(2) Meta Market
(3) Mass Market
(4) Multi Level Market
(5) None of these

20. Customer Retention can he ensured by—

(1) Offering freebies
(2) Offering loans at low rates
(3) Catchy slogans
(4) Giving incentives
(5) Personalised services

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21. ROM stands for ?

(1) Random Only Memory
(2) Readable Only Memory
(3) Real Online Memory
(4) Random Other Memory
(5) Read Only Memory

22. Another name for a logic chip is—

(1) PROM
(2) memory
(3) microprocessor
(4) ROM
(5) None of these

23. The Number System based on “0” and “1” only is known as—

(1) Binary System
(2) Barter System
(3) Number System
(4) Hexadecimal System
(5) Special System

24. The capacity of 3.5 inch floppy disk is –

(1) 1.40 MB
(2) 1.44 GB
(3) 1.40 GB
(4) 1.45 MB
(5) 1.44 MB

25. Which of the following is not an integral part of computer ?

(1) CPU
(2) Mouse
(3) Monitor
(4) UPS
(5) None of these

26. Which of the following is/are not part of the CPU ?

(1) Primary storage
(2) Registers
(3) Control unit
(4) ALU
(5) None of these

27. The device that reconciles the differences between computers and phones is the-

(1) LAN
(2) wand reader
(3) TCP/IP
(4) scanner
(5) modem

28. Acombination of hardware and software that allows communication and electronic transfer of information between computers is a –

(1) Network
(2) Backup system
(3) Server
(4) Peripheral
(5) Modem

29. Which of the following represents the fastest data transmission speed ?

(1) bandwidth
(2) bps
(3) gbps
(4) kbps
(5) mbps

30. What is a major feature of the World Wide Web that makes it simple to learn and use ?

(1) Database interface
(2) Graphical text interface
(3) Graphical user interface
(4) Point-to-Point Protocol
(5) None of these

31. Which of the following is an input device that, when moved by the user on a flat surface, cause= a pointer on the screen to move accordingly?

(1) wand reader
(2) mouse
(3) keyboard
(4) bar code reader
(5) scanner

32. A bar code reader is an example of a(n)-

(1) processing device
(2) storage device
(3) input device
(4) output device
(5) printer

33. If you regularly send letters to people, what type of program would you use to create the letters ?

(1) Hardware
(2) System software
(3) Utility software
(4) Application software
(5) None of these

34. Computer gets with the help of mouse or keyboard.

(1) insert
(2) instructions
(3) Guides
(4) Input
(5) None of these

35. Dot-matrix is a type of-

(1) Tape
(2) Printer
(3) Disk
(4) Bus
(5) None of these

36. Which of the following represents one billion characters ?

(1) Byte
(2) Gigabyte
(3) Kilobyte
(4) Megabyte
(5) Terabyte

37. Which of the following menu types is also called a drop-down menu ?

(1) Fly-down
(2) Pop-down
(3) Pop-up
(4) Pull-up
(5) Pull-down

38. What is an onscreen picture that represents an object, such as a program or file ?

(1) Spool
(2) NOS
(3) Page
(4) Pointer
(5) Icon

39. Which of the following is not necessary to be considered computer literate ?

(1) The ability to write the instructions that direct a computer
(2) An awareness of the comput er’s impOrtance, versatility, and pervasiveness in society
(3) Knowledge of what computers are and how they work
(4) The ability to interact with computers using simple applications
(5) None of these

40. An area of the microprocessor chip used to temporarily store instructions and data that the processor is likely to use frequently is termed a(n)-

(1) ALU
(2) Bus
(3) Cache
(4) CPU
(5) Flash

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