(Paper) SBI Clerk 1st SITTING EXAM Paper - 2011 "Held On 16-01-2011"

::MARKETING APTITUDE/ COMPUTER KNOWLEDGE::

1. The term …………..refers to data storage systems that make it possible for a computer or electronic device to store and retrieve data.

(1) retrieval technology
(2) input technology
(3) output technology
(4) storage technology
(5) None of these

2. The term…………… refers to any computer component that is required to perform work.

(1) bootstrap
(2) kernel
(3) resource
(4) source code
(5) None of these

3. A computer system includes ……………..

(1) hardware
(2) software
(3) peripheral devices
(4) All of these
(5) None of these

4. A ………………is a software program used to view Web pages.

(1) site
(2) host
(3) link
(4) browser
(5) None of these

5. is the maximum amount of data that can be stored on a storage medium.

(1) Magnetic storage
(2) Optical storage
(3) Solid-state storage
(4) Storage capacity
(5) None of these

6. ……………… is responsible for, performing calculations and contains decisionmaking mechanisms.

(1) Central Processing Unit
(2) Memory Unit
(3) Arithmetic and Logic Unit
(4) Output Unit
(5) None of these

7. A ….. is a large and expensive computer capable of simultaneously processing data for hundreds or thousands of users.

(1) handheld computer
(2) mainframe computer
(3) personal computer
(4) tablet computer
(5) None of these

8. Which of the following is not true about computer files ?

(1) They are collections of data saved to a storage medium
(2) Every file has a filename
(3) A file extension is established by the user to indicate the file’s contents
(4) All files contain data
(5) None of these

9. ……………….allows voice conversations to travel over the Internet.

(1) Internet telephony
(2) Instant messaging
(3) E-mail
(4) E-commerce
(5) None of these

10. You use a(n)………….. such as a keyboard or mouse, to input information.

(1) storage device
(2) processing device
(3) input device
(4) output device
(5) None of these

11. Which of the following is not true concerning user IDs and passwords ?

(1) When you enter your user ID and password, the computer knoS.vs it is you
(2) If your computer asks for a user ID and password, you can create your own
(3) Sometimes you are assigned a user ID and password for security reasons
(4) You should share your user ID and password with at least one other person
(5) None of these

12. One who designs, writes, tests and maintains computer programs is called a

(1) User
(2) Programmer
(3) Designer
(4) Operator
(5) None of these

13. Items such as names and addresses are considered

(1) information
(2) input
(3) records
(4) data
(5) None of these

14. Sending an E-mail is similar to

(1) writing a letter
(2) drawing a picture
(3) talking on the phone
(4) sending a package
(5) None of these

15. Which of the following can only have sequential access ?

(1) Disk
(2) Tape
(3) CD-ROM
(4) DVD-ROM
(5) None of these

16. Secondary storage

(1) does not require constant power
(2) does not use magnetic media
(3) consists of four main types of devices
(4) does not store information for later retrieval
(5) None of these

17. What is a modem connected to ?

(1) processor
(2) motherboard
(3) printer
(4) phone line
(5) None of these

18. Which is the smallest of the following computers ?

(1) Notebook
(2) Laptop
(3) Desktop
(4) Workstation
(5) None of these

19. Computers connected to a LAN can

(1) run faster
(2) go on line
(3) share information and/or share peripheral equipment
(4) E-mail
(5) None of these

20. This component is required to process data into information and consists of integrated circuits

(1) Hard disk
(2) RAM
(3) CPU
(4) ROM
(5) None of these

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21. Direct Marketing means

(1) Advertisements
(2) Banners
(3) Face-to-face selling
(4) Selling by all staff
(5) Achieving targets

22. Web marketing involves

(1) Selling web cameras
(2) Web advertisements
(3) e-mail chatting
(4) Browsing the web
(5) Door-to-door canvassing

23. The ultimate aim of Marketing is to provide

(1) More business to the Company
(2) More profit
(3) More staff
(4) More production
(5) More products

24. Selling process includes

(1) Publicity
(2) Lead generation
(3) Cross-country contacts
(4) Product Designing
(5) Product Re-designing

25. Market share means

(1) Paid up capital
(2) Shares held by employees
(3) Share of business volume as compared to other companies
(4) Share price of the company quoted in the market
(5) Sensex

26. Market share can be increased by

(1) increasing the number of sales persons
(2) increasing the sales volume
(3) increasing the products
(4) increasing production
(5) rewriting profits

27. Market segmentation means_

(1) segmentation of sales teams
(2) allocation of territory
(3) sales arrangement
(4) segmentation of target group according to their needs
(5) market share

28. Target group of education loans is –

(1) all school students
(2) all college students
(3) all colleges
(4) all schools
(5) all hospitals

29. Referrel means –

(1) sales person
(2) all customers
(3) lead provided by operation staff
(4) calling the existing purchasers
(5) all purchasers

30. “USP- in marketing means –

(1) Unique Selling Practices
(2) Uniform Selling Practices
(3) United Sales Persons
(4) Unique Selling Proposition
(5) Useful Sales Person

31. The meaning of ‘conversion’ in terms of sales is –

(1) designing new products
(2) converting purchaser into sellers
(3) converting sellers into purchasers
(4) converting perspective customers into purchasers
(5) conversion of religion

32. Online Marketing is mostly useful for marketing of

(1) saving accounts
(2) credit cards
(3) home loans
(4) NRI deposits
(5) business accounts

33. Cross selling means –

(1) city to city sales
(2) selling with cross face
(3) selling with crossed finger
(4) selling products to existing customers
(5) cold calling

34. Marketing strategy means –

(1) ideas for new employment
(2) old techniques of selling
(3) techniques for improving marketing activities
(4) techniques for increasing production
(5) networking

35. Target group means –

(1) all purchasers
(2) all sales persons
(3) targeted purchasers
(4) all consumers
(5) delivery persons

36. What is the USP of saving accounts ?

(1) High rate of interest
(2) Easy operation
(3) Risky transactions
(4) Expensive transactions
(5) Back office facility

37. Which one of the following is not a target group for saving accounts?

(1) salaried persons
(2) loss making companies
(3) doctors
(4) government employees
(5) insurance agents

38. Target group for home loans is-

(1) existing creditors
(2) persons having no house of their own
(3) persons having one or more than one house
(4) builders
(5) NRIs

39. Digital Marketing is similar to –

(1) online marketing
(2) cold calling
(3) web designing
(4) market fore-cast
(5) outdoor marketing

40. Full form of DSA is …………………

(1) Delivery Staff Agency
(2) Direct Selling Agent
(3) Direct Supplier Agent
(4) Distribution & Supply Agency
(5) Driving Sales Ahead

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