(Paper) SBI Clerk ( ASSISTNAT ) EXAM Paper - 2014 "Held On 20-07-2014"

::MARKETING AWARENESS AND COMPUTER KNOWLEDGE::

1. What does ASCII stand for?

(1) American Standard Code for Information Intelligence
(2) American Standard Code for Income Interchange
(3) American Standard Code for Information Interchange
(4) American States Code for Intelligence Interchange
(5) None of the above

2. Which of the following is a binary number?

(1) 10101000
(2) 245
(3) 200
(4) 02
(5) All of the above

3. . ISI marked brand is known as

(1) Certification mark
(2) Bookmark
(3) Trade mark
(4) Identity mark
(5) Brand mark

4. Marketing process that turns marketing strategies into marketing actions in order to accomplish strategic marketing objectives is

(1) Marketing monitoring
(2) Marketing control
(3) Marketing implementation
(4) Marketing evaluation
(5) Marketing formulation

5. Which of the following is an operating system?

(1) Android
(2) Linus
(3) QNX
(4) Windows Vista
(5) All of the above

6. 3G stands for

(1) Third Generation
(2) Trillion Gigabyte
(3) Tenth Girdle
(4) Triple Generation
(5) Third Game

7. Which of the following terms is related to Internet connectivity?

(1) IP
(2) TCP
(3) Gopher
(4) Both 1 and 2
(5) None of these

8. Which of the following is related to Internet?

(1) WWW
(2) CPU
(3) RAM
(4) Bus
(5) Port

9. Which of the following is known as the Brain of Computer?

(1) CPU
(2) RAM
(3) DVD
(4) ROM
(5) Control Panel

10. Which of the following correctly explains Monitor?

(1) Electronic visual display
(2) Peripheral
(3) Input around the desktop area
(4) Pixel based smart area
(5) Both 2 and 4

11. PC stands for

(1) Personnel Computer
(2) Personalised Computer
(3) Personal Computer
(4) Personnel Computing
(5) Personalised Computing

12. Mainframe is related to

(1) Computer
(2) Super Computer
(3) Mini Computer
(4) Micro Computer
(5) None of these

13. Which of the following is known as the page?

(1) Windows Page
(2) Start Page
(3) Memory page
(4) Desktop page
(5) Document page

14. What is Direct Selling?

(1) Selling to relationship
(2) Selling to retailer
(3) Selling to whole seller
(4) Consumers away from a fixed retail location
(5) All of the above

15. Which type of marketing does not exist for longer period?

(1) Publicity
(2) Advertising
(3) Sales promotion.
(4) Public Relations
(5) All of the above

16. In which part of CPU is arithmetic calculation done?

(1) ALU
(2) CU
(3) Digital Signal Processor
(4) RISC
(5) Both 1 and 2

17. Which of the following is important for connecting more than one system?

(1) Wire
(2) LAN
(3) Bluetooth
(4) Wi-Fi
(5) All of the above

18. In which language is barcode written?

(1) Binary language
(2) Machine language
(3) Computer language
(4) HTML
(5) CSS

19. Which of the following is essential for opening a webpage?

(1) Browser
(2) Peripherals
(3) Fast internet
(4) Program
(5) Mouse

20. What is the term for any device which is connected to any computer system from outside?

(1) Peripheral
(2) RAM
(3) Memory
(4) Bus
(5) All of the above

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21. The marketing activity of dividing markets up into smaller units with similar needs and characteristics is known as

(1) Market penetrating
(2) Target Marketing
(3) Relationship marketing
(4) Marketing segmentation
(5) Mass marketing

22. Degree to which a consumer purchases a certain brand without considering alternatives is called

(1) Brand equity
(2) Brand loyalty
(3) Brand positioning
(4) Brand identity
(5) Brand reality

23. Internal Marketing means

(1) Selling to oneself
(2) Selling to the employees
(3) Selling of samples
(4) Selling to foreign markets
(5) None of these

24. The marketing mix of organizations that market services include product, price, promotion, place and

(1) Packaging
(2) Premium
(3) People
(4) Purchasing
(5) None of these

25. Which of the following is/are correct regarding the role of Marketing Executive?

(1) He is involved in developing marketing campaigns
(2) He is also known as marketing officer
(3) He is also known as coordinator
(4) Both 2 and 3
(5) All of the above

26. In terms of consumer demand and spending behaviour, marketers are most interested in

(1) Wealth
(2) Consumer credit
(3) Disposable income
(4) Pretax income
(5) High incomes

27. Which among the following is not a function of marketing channel?

(1) Buying
(2) Selling
(3) Producing
(4) Promoting
(5) None of these

28. The functions of distribution channel do not include

(1) Gathering and providing market information
(2) Marketing research
(3) Assisting the consumer in understanding and using the goods
(4) Promoting the sales of goods
(5) None of these

29. Distribution channels carry out the following functions except

(1) Physical distribution
(2) Fixing the price
(3) Matching the offer
(4) Risk taking
(5) None of these

30. A direct marketing channel is also called as level channel.

(1) First level
(2) Second level
(3) Third level
(4) Zero level
(5) Fourth level

31. Which of the following activities is a reverse-flow channel of marketing?

(1) Raw materials movement
(2) Product recycling
(3) Materials ordering
(4) Finished goods storage
(5) Customer order placement

32. Sales made through which of the following come under Direct Selling?

(1) One-on-one demonstrations
(2) Personal contact arrangements
(3) Internet sales
(4) Both 1 and 2
(5) All of these

33. An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is

(1) Licensing
(2) Retailing
(3) Franchising
(4) Wholesaling
(5) None of these

34. Which distribution channel is represented by Producer/manufacturer > agent > wholesaler > retailer > consumer?

(1) Direct Selling
(2) Indirect Selling
(3) Dual Distribution
(4) Reverse Channel
(5) None of these

35. Business format franchising is an example of

(1) Dual Distribution
(2) Reverse Channel
(3) Direct Selling
(4) Indirect Selling
(5) None of these

36. Breaking down large, homogeneous inventories into small er lots for wholesalers and retailers is

(1) Sorting out
(2) Assorting
(3) Accumulation
(4) Allocation
(5) None of these

37. The most advanced supply-distributor arrangements for vertical marketing systems rely on distribution programming.

(1) Corporate
(2) Administered
(3) Contractual
(4) Regulatory
(5) Controlled

38. Any paid form of non-personal presentation and promotion of ideas, goods or services by an indentified sponsor is

(1) Public relations and publicity
(2) Sales promotion
(3) Interactive Marketing
(4) Advertising
(5) Direct marketing

39. Which of the following is not an Output Device?

(1) Plotter
(2) Mouse
(3) Scanner
(4) Printer
(5) headphone

40. Concentrated marketing is a strategy opted for

(1) Market segmentation
(2) Market Research
(3) Marketing Mix
(4) Both 2 and 3
(5) All of these

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