(Paper) SBI Clerk ( ASSISTNAT ) EXAM Paper - 2014 "Held On 27-07-2014"(MARKETING AWARENESS AND COMPUTER KNOWLEDGE)
(Paper) SBI Clerk ( ASSISTNAT ) EXAM Paper - 2014 "Held On 27-07-2014"
::MARKETING APTITUDE AND COMPUTER KNOWLEDGE::
1. A (n)……………… device is any hardware component that allows you to enter data and instructions into a computer.
(1) Output
(2) Terminal
(3) Input
(4) Communications
(5) Interaction
2. Which of the following alternatives is done by nonprofit or government organization to further a cause ?
(1) Non-profit marketing
(2) Casual marketing
(3) Issue marketing
(4) Brand marketing
(5) Social marketing
3. What is the aim of successful marketing ?
(1) To increase the output of sellers
(2) To increase the profit
(3) To increase customer base
(4) To increase the sale
(5) All of the given options
4. What does the acronym BIOS stand for ?
(1) Basic Input/Output Systemization
(2) Basic Input/Output System
(3) Basic Inner/Output System
(4) Basic Internal Output System
(5) Basic Input/Outer System
5. …………….is reducing the number of organizational levels to get closer to the customer.
(1) Accelerating
(2) Globalizing
(3) Draft the report
(4) Empowering
(5) Flattering
6. The OS, software and data that the computer is currently using are stored in
(1) PC
(2) AGP
(3) Scanner
(4) RAM
(5) USB
7. Which of the following is a binary number ?
(1) 12
(2) 34
(3) 45
(4) 10
(5) 11
8. The process of making changes to an existing document is referred to as …………….it.
(1) Modifying
(2) Adjusting
(3) Changing
(4) Creating
(5) Editing
9. Which of the following refers to containers used to store related documents located on the computer ?
(1) Labels
(2) Indexes
(3) Programs
(4) Folders
(5) Sections
10. Which of the following refers to the means by which an OS or any other programs interacts with the user ?
(1) Program front-end
(2) Programming interface
(3) User login
(4) User interface
(5) User compatibility
11. SWOT analysis refers to an analysis of a company is
(1) System. weakness. operations. threats
(2) Strengths, weakness, opportunities, threats
(3) Systems, weakness, operation, technology
(4) Strategic units, worker, opportunities, technology
(5) Strength, weakness, opportunities, technology
12. The___format reduces an audio file to about one-tenth of its original size while preserving much of the original quality of the sound.
(1) DOC
(2) PNG
(3) GIF
(4) MP3
(5) VMEG
13. The…………… which contains billion of documents called web pages is one of the more popular services on the internet.
(1) Web server
(2) Telnet
(3) Web
(4) Collection
(5) News net
14. When customers fall into different user groups with distinct buying performances and practices, a……….. is desirable.
(1) Flattered organization
(2) Product enhancement organization
(3) SAMT organization
(4) Brand management organization
(5) Market management organization
15. Customization in marketing means
(1) Test
(2) Marketing for change according to client requirement to an already existing
product
(3) Costing
(4) Production
(5) All of the given options
16. What type of device is a printer ?
(1) Output device
(2) Input device
(3) Processing device
(4) Storage device
(5) None of these
17. Which of the following terms is associated with Internet/ Email ?
(1) Plotter
(2) Slide presentation
(3) Bookmark
(4) Pie Chart
(5) Microsoft Excel
18. Which of the following is contained at the end of the file name and helps to determine the type of file ?
(1) File property
(2) The nomenclature
(3) The name
(4) File subname
(5) File extension
19. Increasing the effort to “think global” and “act local” is
(1) Empowering
(2) Globalizing
(3) Flattering
(4) Focusing
(5) Bench marking
20. Product and brand management is sometimes characterized as a,……………….system.
(1) Hub and spoke
(2) Regional system
(3) Layered organization
(4) Flattering organization
(5) Wheel
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21. What is Linux ?
(1) Input Device
(2) Operating system
(3) Storage Device
(4) Output Device
(5) Processor
22. A company setting is a national market often organizes its sales force along ………………….lines.
(1) Product lines
(2) Psychographic profiles
(3) Geographic
(4) Convenience
(5) Territory
23. Which of the following is a small microprocessor-based computer designed to be used by one person at a time ?
(1) Netbook
(2) Notebook
(3) Supercomputer
(4) Personal computer
(5) All-in-one
24. Key-board and …………………are Exmples of input devices.
(1) Monitor
(2) Modem
(3) Printer
(4) Mouse
(5) CPU
25. …………………….encourages and empowers personnel to produce more ideas and take more initiative.
(1) Benchmarking
(2) Merging
(3) Flattering
(4) Accelerating
(5) Empowering
26. The most prevalent storage deivce for personal computer is
(1) Floppy disc
(2) USB personal computer
(3) Mainframe
(4) Laptop
(5) None of these
27. Website address is such a unique name which recognises a specific…………….. on web.
(1) Web browser
(2) Website
(3) PDA
(4) Link
(5) None of these
28. A bit refers to ………………..
(1) A form of storage
(2) A value equal to a kilobyte
(3) The same things as a pixel
(4) The smallest unit of digital information
(5) A value equal to megabyte
29. Hard disk drives are considered ………………..storage.
(1) Flash
(2) Non-volatile
(3) Temporary
(4) Non-permanent
(5) Worthless
30. is the acquiring or merging with firms in the same or complimentary inclusive to give economies of scale or scope.
(1) Merging
(2) Outsourcing
(3) Accelerating
(4) Empowering
(5) Globalization
31. In……………… back-up of any computer there is a copy of each program, data and system file.
(1) Restoration
(2) Boot strap
(3) Differential
(4) Full
(5) None of these
32. Which of the following terms is associated with networks?
(1) Mouse
(2) Plotter
(3) MS Excel
(4) MS Word
(5) Connectivity
33. Which concept holds that consumers will favor those products that offer the most quality, performance, innovative features ?
(1) Holistic marketing
(2) Marketing
(3) Selling
(4) Product
(5) Production
34. Market Survey means…………………
(1) Market Planning
(2) Market Research
(3) Market Strategies
(4) Market Monitoring
(5) All of the given options
35. DVD is an example of
(1) Optical device
(2) Output device
(3) Hard disk
(4) Solid state storage device
(5) None of these
36. What type of device is a computer monitor ?
(1) Output
(2) Input
(3) Storage
(4) Processing
(5) Software
37. What is Window Explorer ?
(1) Personal Computer
(2) Network
(3) File manager
(4) Drive
(5) Web browser
38. The primary device which is used by Computer to store information is called
(1) TV
(2) Store house
(3) Desk
(4) Hard drive
(5) None of these
39. Which of the following markets require developing a superior product and packaging along with continuous advertising ?
(1) Consumer markets
(2) Global markets
(3) Business markets
(4) Profit market
(5) Non-profit market
40. Delivery Channel means……………………
(1) Service Center
(2) Place where products are made available to the buyers
(3) Product manufacturing
(4) Handing over the products to the buyers
(5) Other than those given in the options
