(Paper) SBI STENOGRAPHER Clerk 1st SITTING EXAM Paper - 2012 "Held On 27-05-2012"

::MARKETING APTITUDE AND COMPUTER KNOWLEDGE::

1. A’Call’ in marketing jargon means –

(1) A phone call
(2) Browsing the net
(3) To call on a prospect
(4) A Call centre
(5) A place of worship

2. The task of marketing involves –

(1) Opening new branches
(2) Buying a company
(3) Selling a company
(4) Selling products and services of a Company
(5) Mergers

3. Service Marketing is the same as –

(1) Relationship Marketing
(2) Transaction Marketing
(3) Passive Marketing
(4) Internal Marketing
(5) Instant Marketing

4. ‘Conversion’ means

(1)To convert losses into profits
(2) To convert profits into losses
(3) To change a product suitably to suit each customer
(4) A buyer retracting the sale
(5) To convert a prospect into a buyer

5. The type of Marketing involved in banks is

(1) Transaction marketing
(2) Service marketing
(3) Commodity marketing
(4) Ruthless marketing
(5) Indifferent marketing

6. Market space means –

(1) Place where goods are sold
(2) Trade fairs and melas
(3) Road shows
(4) Scope available for selling
(5) Competition

7. A ‘lead’ means ……….

(1) A leash
(2) A leader
(3) An interested buyer
(4) A DSA
(5) A cold call

8. A DAS’s (Direct Selling Agent’s) main job is –

(1) To design products
(2) To sell to the target group
(3) To do Market Survey
(4) To distribute profits
(5) To earn incentives

9. Transaction marketing involves selling of –

(1) Mere goods
(2) Mere services
(3) Ideas and thoughts
(4) Repair work
(5) After-sales service

10. A ‘Prospect’ means –

(1) Newly designed Product
(2) A Team leader
(3) A likely buyer
(4) ATM usage
(5) Story transaction

11. Marketing techniques include

(1) Good arguing skills
(2) Good joking skills
(3) Effective negotiations skills
(4) Walking skills
(5) Internet telling skills

12. Service marketing implies selling of –

(1) Only Goods
(2) Only Services
(3) Web servers
(4) Various commodities
(5) Goods and services

13. Marketing Channels means –

(1) Outlets from where sales take place
(2) Channel Financing
(3) Focusing sales on one single group
(4) Home Delivery
(5) Courier service

14. Market share means—

(1) Share capital of the Company
(2) Staff strength of the Company
(3) Employees Stock Option
(4) Share price quoted in the market
(5) Percentage share of business of the Company, as compared to peers

15. The target group for Tractor Loans is –

(1) Cold Storage Plants
(2) Farmers with large land holding
(3) Farm labourers
(4) Agriculture Colleges
(5) Vegetable vendors

16. “Cross-selling” means

(1) Selling to enemies
(2) Selling new products
(3) Reversal of a sale
(4) Selling other products to existing customers
(5) Public Relations

17. The target group for an ATMcum-Debit Card is

(1) All Primary School children
(2) All prisoners
(3) Finns
(4) All existing and prospective customers
(5) Other bank’s customers

18. The target group for a Car Loan is –

(1) All High Income Individuals
(2) All Car dealers
(3) All students
(4) All BPL persons
(5) Blind persons

19. A Savings Account with Insurance benefit is –

(1) A long term loan account
(2) A running Overdraft facility
(3) A non-fund facility
(4) A type of remittance facility
(5) A value-added deposit account

20. The leads for a Car Loan can be got from –

(1) Car Manufacturing Companies
(2) Car dealers
(3) Car owners
(4) Car mechanics
(5) Back Office staff

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21. Which type of memory gets lost when you switch off ?

(1) ROM
(2) RAM
(3) Cache
(4) Dynamic
(5) Static

22. What is the name of the program that controls the computer ?

(1) The Operating System
(2) An Application Program
(3) A Browser
(4) The File Manager
(5) The Compiler

23. Which type of network would use phone lines ?

(1) WAN
(2) LAN
(3) WWAN
(4) Wireless
(5) None of these

24. What type of devices are computer speakers or headphones ?

(1) Input
(2) Input/Output
(3) Software
(4) Storage
(5) Output

25. Which type of memory holds the program to start up the computer ?

(1) ROM
(2) RAM
(3) Cache
(4) Static
(5) None of these

26. A program for viewing web pages is called

(1) Word processor
(2) Spreadsheet
(3) Protocol
(4) A browser
(5) Database

27. The term used to describe the intangible instructions that tell the computer what to do is

(1) hardware
(2) software
(3) storage
(4) input/output
(5) None of these

28. A computer tower is not

(1) A CPU
(2) Hardware
(3) the “Heart” of the computer
(4) A peripheral
(5) None of these

29. A computer cannot perform which of the following functions ?

(1) Addition
(2) Subtraction
(3) Bake a cake
(4) Division
(5) None of these

30. Which of the following has the smallest storage capacity ?

(1) Zip Disk
(2) Hard Disk
(3) Floppy Disk
(4) Data Cartridge
(5) CD

31. What type of devices are CDs or DVDs ?

(1) Input
(2) Output
(3) Software
(4) Storage
(5) Input/Output

32. Why RAM is so called ?

(1) Because it is read and write memory
(2) Because it is a volatile memory
(3) Because it can be selected directly for storing and retrieving data and instructions of any location of chip
(4) Because it is a non-volatile memory
(5) None of these

33. What is the full form of URL ?

(1) Uniform Reverse Location
(2) Universal Resolution Locator
(3) Uniform Resource Locator
(4) Universal Re-engineering Location
(5) United Resources Locator

34. The language which can be relocated easily is…

(1) Machine Language
(2) Assembly Language
(3) Low Level Language
(4) Medium Level Language
(5) High Level Language

35. Which of the following describes the characteristics of SRAM ?

(1) Cheap but slow
(2) More dear and more consumption of power
(3) Based on combination of transistor – capacitor
(4) Less consumption of power
(5) None of these

36. The free available known repair of software bug on internet is called

(1) Version
(2) Add on
(3) Tutorial
(4) FAQ
(5) Patch

37. Which of the following disks can be read only ?

(1) DVD-R
(2) DVD -ROM
(3) DVR-RW
(4) CD-R
(5) None of these

38. Which of the following is not a computer language ?

(1) High Level Language
(2) Machine Language
(3) Low Level Language
(4) Medium Level Language
(5) None of these

39. The speed of clock frequency or microprocessor is measured in

(1) Hertz
(2) Bod rate
(3) CPS
(4) Bits
(5) Bytes

40. Which of the following is generally costlier ?

(1) Server
(2) Notebook Computer
(3) Personal Computer
(4) Laptop Computer
(5) Mainframe

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