(Paper) SBI Clerk ( ASSISTNAT ) ONLINE EXAM Paper - 2015 "Held On 15-02-2015"

::MARKETING AWARENESS AND COMPUTER KNOWLEDGE::

1. …………..connects the CPU to various internal components and to expansion cards for graphics and sound.

(1) RAM
(2) Internal buses
(3) BIOS
(4) Chip set
(5) ROM

2. As per SEBI regulation every applicant shall pay a non-refundable application fee of Rs………. along with application for grant or renewal of certification of registration for investment advisors.

(1) Rs. 2500
(2) Rs. 15000
(3) Rs. 7500
(4) Rs. 5000
(5) Rs. 10000

3. In order to grow task, if a company takes its existing product/service to new markets, it is said to be deploying …………..

(1) Market penetration strategy
(2) Market development strategy
(3) Product development strategy
(4) All those given as options
(5) Diversification strategy

4. …………….are used to measure both computer memory (RAM) and storage capacity of Floppy disks, CD-ROM drives and Hard drives.

(1) Bytes
(2) Bites
(3) Octal numbers
(4) Hexadecimal numbers
(5) Binary numbers

5. Which of the following is not included in the four strategies to assign objective, strategy and budget to each SBU as per BCG growth share matrix ?

(1) invest
(2) divest
(3) harvest
(4) hold
(5) bold

6. is not the stage of product life cycle in marketing ?

(1) maturity
(2)growth
(3) introduction
(4) decline
(5) planning

7. The marketing concept for a cluster of complimentary products and services that are closely related in the minds of consumers but are sproad across a diverse set of industries, is ………………

(1) Metamarket
(2) Synchronized marketing
(3) Vertical integration
(4) Horizontal integration
(5) Beta Market

8. ……………includes boot firmware and power management.

(1) CD-ROM
(2) Internal buses
(3) BIOS
(4) Chip set
(5) RAM

9. In case of open ended scheme, the mutual funds shall publish in a daily newspaper of all india circulation atleast once in the sale and repurchase priceoff units

(1) a week
(2) three days
(3) two days
(4) a fortnight
(5) a month

10. …………….is not a basic element of marketing mix.

(1) promotion
(2) place
(3) price
(4) product
(5) publication

11. What is an on-screen display listing of available options or functions on a computer ?

(1) document
(2) view
(3) tool
(4) format
(5) menu

12. Which concept is practiced for the products that buyers normally do not think of buying, such as insurance ?

(1) other than those given as options
(2) trading concept
(3) selling concept
(4) product concept
(5) production concept

13. Compact disk that can store approximately 650-800 MB of data or 74-80 minutes of music are…………..

(1) Zip disks
(2) CD-ROM
(3) Video cards
(4) Pressing machines
(5) floppy diskettes

14. What do we call a network elements may be separated by some distance ? It usually involves two or more networks and dedicated high speed telephone lines

(1) LAN
(2) WAN
(3) URL
(4) Server
(5) World wide web

15. Printing orientation that is wider that it is taller is

(1) portrait concentration
(2) icon
(3) page set
(4) landscape orientation
(5) wide-angle

16. A collection of various programs that helps control your computer is called

(1) System software
(2) Application software
(3) Microsoft Excel
(4) Microsoft word
(5) Microsoft outlook

17. Social marketing emerged during the year

(1) 1982
(2) 1972
(3) 1961
(4) Other than those given as options
(5) 1951

18. Which of the following is a parameter for determining competitive position of company’s products ?

(1) Historical profit margins
(2) Market growth rate
(3) Market share rate
(4) Overall market size
(5) Number of brands in portfolio

19. ……………………. is the standard input device of most computers.

(1) scanner
(2) joystick
(3) speaker
(4) microphone
(5) keyboard

20. What is MS-Word ?

(1) ifis a calculating tool
(2) it is a planning tool
(3) it is a chart
(4) it is a networking tool
(5) it is a document typing tool

21. …………..is considered as debit market securities

(1) fixed deposit of bank
(2) certificate of deposit
(3) shares stock
(4) preference stock
(5) mortagage loans

22. What is the temporary storage memory chips that form the computers primary work space?

The contents are lost if power is disrupted.

(1) outputs
(2) windows
(3) ROM
(4) hard drive memory
(5) RAM

23. Computer software is .

(1) used only for output
(2) a computer peripheral
(3) used for input
(4) a set of instructions
(5) used only in operating systems

24. Which of the following does not come under ‘general insurance’ ?

(1) Marine insurance
(2) Fire insurance
(3) Life insurance
(4) Fidelity insurance
(5) Health insurance

25. What do we call for the arrangement when two or more computers physically connected by cables to share information or hardware ?

(1) URL
(2) Network
(3) server
(4) internet
(5) modem

26. In growth-share matrix approach of boston consulting group are businesses with weak market share in low-growth market generating low profit.

(1) Stars
(2) other than those given as options
(3) Dogs
(4) Question marks
(5) cash cows

27. A word or (words) used in computing in a search to match a desired topic is called

(1) ID name
(2) hint
(3) password
(4) user
(5) keyword

28. What is a stored question about information in database ?

(1) Query
(2) sort
(3) report
(4) record
(5) field

29. Merritt lynch uses a symbol of bull to implify strength and leadership. This is an example of in service marketing ?

(1) Visualization
(2) other than those given as options
(3) association
(4) documentation
(5) physical representation

30. Which of the following is a tax saving mutual fund scheme ?

(1) Gilt fund
(2) ELSS
(3) Debt funds
(4) gold funds
(5) balanced funds

31. Formatting a disk means —

(1) programming the disk so data on it can’t be erased
(2) cleaning the disks from any dust contaminates
(3) Installing an operating system on it
(4) setting up sections on the disk to store the files in
(5) installing files on it

32. Keyboard shortcut for CUT command is………………………..

(1) Ctrl + W
(2) Ctrl + Y
(3) Ctrl + Z
(4) Ctrl + X
(5) Ctrl + V

33. The main circuit board in the computer that connects the parts of the computer is the____

(1)Mother board
(2)Father board
(3) Match board
(4) Hard Drive
(5) Special sound

34. Dividing the market into segments and charging the same price for every one in a segment is known as……

(1) steaming pricing
(2) cost based pricing
(3) personal pricing
(4) group pricing
(5) individual pricing

35. What is the name of the device that links your computer with other computers and information services through telephone lines ?

(1) Modem
(2) LAN
(3) URL
(4) WAN
(5) Server

36. ______provides hard copy output on paper.

(1) Mouse
(2) keyboard
(3) LCD monitor
(4) Scanner
(5) Printer

37. What is the validity period for the certificate of registration issued by SEBI for investment advisors for mutual funds ?

(1) 4 years
(2) 5 years
(3) 3 years
(4) 2 years
(5) 1 year

38. ……………concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumers as well as society’s well being.

(1) product
(2) societal networking
(3) selling
(4) marketing
(5) equity

39. The financial contracts whose value are obtained from the values of underlying assets are

(1) Bonds
(2) mortgages
(3) derivatives
(4) stocks
(5) commercial papers

40. When backed by an ability to pay, want for specific product becomes……………..

(1) need
(2) satisfaction
(3) other than those given as options
(4) demand
(5) esteem

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