(Paper) SBI Clerk 2nd SITTING EXAM Paper - 2012 "Held On 14-10-2012"

::MARKETING APTITUDE AND COMPUTER KNOWLEDGE::

1. The target group for a Car Loan is –

(1) All persons owning a car
(2) A family with more than 2 members
(3) Car designers
(4) Car garages
(5) Car showrooms

2. Standard marketing practices include –

(1) Poaching
(2) Unhealthy competition
(3) Lowering the selling price
(4) Unhealthy discount schemes
(5) Phishkig

3. Market Segmentation means dividing –

(1) The marketing teams into small groups
(2) The employees as per their grades
(3) The products, as per their usage
(4) The products, as per their life cycles
(5) The market, as per the tastes and needs of different groups

4. The process of discovering patterns and relationships using the available customer data to reveal what customers want and how they act is known as

(1) Data Warehousing
(2) Data Base
(3) Data Mining
(4) Data building
(5) Data matching

5. Telemarketing means –

(1) Internet Marketing
(2) Selling telephones
(3) Door-to-door contacts
(4) Sending and receiving SMS messages
(5) Marketing through telephone calls

6. Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as—

(1) Cross Selling
(2) Forward Selling
(3) Marketing
(4) Channel Marketing
(5) Up Selling

7. The modern marketing concept asserts that ‘marketing’ starts with the product idea and ends with –

(1) Production of Quality Product
(2) Advertisement Campaign
(3) Customer Satisfaction
(4) Sale of the Product
(5) Exchange of Money

8. A situation in which consumer purchases are unplanned is called –

(1) Latent demand
(2) Impulse buying
(3) Irregular demand
(4) Unwholesome buying
(5) None of these

9. One of the following is NOT required in a good sales person. Find the same —

(1) Sympathetic approach
(2) Good communication skills
(3) Courteous nature
(4) Persuasion skills
(5) Perseverance

10. List of people who do not wish to receive telemarketing calls is —

(1) Dare Not Call List
(2) Do Not Call List
(3) Do Not Dial List
(4) Do Never Call List
(5) None of these

11. Marketing of goods experimentally in several carefully selected areas before releasing them on a wide scale is known as —

(1) Sampling
(2) Segmentation
(3) Segregation
(4) Test Marketing
(5) Grading

12. Motivation in Marketing means —

(1) Inspiring sales persons to talk more
(2) Inspiring sales persons to sell more
(3) Inspiring counter staff to talk more
(4) Market size
(5) Market place

13. Setting Price of a product based on the buyer’s perceptions of value rather than on the seller’s cost is known as —

(1) Break Even Pricing
(2) Target Profit Pricing
(3) Cost Plus Pricing
(4) Value Based Pricing
(5) None of these

14. Which one of the following best describes the term ‘Negative Demand’ ?

(1) Consumers begin to buy a product less frequently
(2) Consumers do not at all buy a product
(3) Consumers are unaware or uninterested in a product
(4) Consumer purchases vary on a seasonal basis
(5) Consumers dislike a product and may even pay to avoid it

15. Leads for canvassing Home Loan accounts can be obtained from —

(1) Builders
(2) Individuals building one’s own house
(3) Audit Departments
(4) Brick manufacturers
(5) Cement suppliers

16. Internet Banking can be popularised by way of –

(1) Reduced prices
(2) Higher prices
(3) Wide Area Network
(4) Better technology
(5) More ATMs

17. Uncertain outcomes involving the market for goods and services; such as the possibility of price declines or increases, changes in consumer preferences, and/ or changes in the nature of competition is called –

(1) Market Scope
(2) Market Risk
(3) Market Outlook
(4) Market Outcome
(5) Market Design

18. Good competition helps in—

(1) Improved customer service
(2) Reduced sales
(3) Improved brand image
(4) More market share
(5) Better customer profile

19. The systematic gathering, recording and analysing of data with respect to a particular market is known as –

(1) Market Share
(2) Market Segmentation
(3) Market Profile
(4) Market Research
(5) Marketing Research

20. The most common source for leads generation for any company is –

(1) House magazines
(2) Audit guidelines
(3) Yellow Pages
(4) Dictionary
(5) Vision Document

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21. Kilobyte equals to how many bytes ?

(1) 1000
(2) 1035
(31 100
(4) 1008
(5) 1024

22. The central processing unit is an example of –

(1) peripheral
(2) an output unit
(3) software
(4) a program
(5) hardware

23. CD-ROM stands for –

(1) Compactable Read Only Memory
(2) Compact Data Read Only Memory
(3) Compactable Disk Read Only Memory
(4) Compact Disk Read Only Memory
(5) Connected Disk Read Only Memory

24. Which of the following terms refers to the ability of a computer to automatically configure a new hardware component that is added to it ?

(1) Formatting
(2) Multiprocessing
(3) Multiprogramming
(4) Multitasking
(5) Plug and play

25. Free hard-disk space used to extend the capacity of RAM is termed —

(1) Cache
(2) Flash memory
(3) ROM
(4) Virtual memory
(5) Volatile

26. Making illegal copies of copyrighted software is called –

(1) collaboration
(2) software piracy
(3) electronic distribution
(4) browsing
(5) software legacy

27. What is loading the operating system into a personal computer called ?

(1) Booting
(2) Prompting
(3) Paging
(4) Interrupting
(5) Readying

28. Which of the following is not an example of application software?

(1) Database software
(2) Graphics software
(3) Operating system software
(4) Spreadsheet software
(5) Word processing software

29. Pie charts are typically created by using which of the following?

(1) browser software
(2) database software
(3) desk-top publishing software
(4) word-processing software
(5) spreadsheet software

30. The computer to which a user’s computer connects in order to access the Internet is called a

(1) notebook
(2) PDA
(3) supercomputer
(4) server
(5) laptop

31. Which of the following domains is used by for-profit businesses?

(1) .com
(2) .edu
(3) .mil
(4) .net
(5) .org

32. WAN stands for

(1) Wired Area Network
(2) Wide Area Network
(3) Wide Array Net
(4) Wireless Area Network
(5) Wanted Area Network

33. What are lists of programs waiting to be run called ?

(1) Shells
(2) The background
(3) Queues
(4) Page frames
(5) Lists

34. An example of peripheral equipment is the –

(1) printer
(2) CPU
(3) spreadsheet
(4) microcomputer
(5) ALU

35. Which of the following commer dal software products are examples of operating system software and application software, respectively ?

(1) Microsoft Windows XP and Microsoft Word
(2) Microsoft Office XP and Microsoft Windows XP
(3) MS DOS and Microsoft Windows XP
(4) UNIX and LINUX
(5) UNIX and Java

36. MS Excel is used for ..

(1) Letter writing
(2) Spread Sheet Calculation
(3) Presentation
(4) Painting
(5) None of these

37. Computer users who are not computer professionals are sometimes called-

(1) peripheral users
(2) programmers
(3) librarians
(4) information officers
(5) end-users

38. Desktop and personal computers are also known as –

(1) supercomputers
(2) servers
(3) mainframes
(4) peripheral equipment
(5) microcomputers

39. The ability to exchange information through the use of computer equipment and software is

(1) Data entry
(2) The Internet
(3) Data retrieval
(4) Electronic communication
(5) None of these

40. A computer professional who writes and tests software is called a(n) –

(1) hardware consultant
(2) librarian
(3) programmer
(4) computer operator
(5) data entry operator

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