(Paper) SBI Clerk 2nd SITTING EXAM Paper - 2011 "Held On 15-11-2009"

::MARKETING APTITUDE / COMPUTER KNOWLEDGE::

1. Paswords enable users to…………….

A. get into the system quickly
B. make efficient use of time
C. retain confidentality of, files
D. simplify file structures
E. None of these

2. When sending an e-mail, the……………. line describes the contents of the message.

A. subject
B. to
C. contents
D. cc
E. None of these

3. A(n)……… is a program that makes the computer easier to use

A. utility
B. application
C. operating system
D. network
E. None of these

4. The…….. tells the computer how to use its components

A. utility
B. network
C. application program
D. operating system
E. None of these

5. Files deleted from the hard disk are sent to the…

A Recycle Bin
B. floppy disk
C. clipboard
D. motherboard
E. None of these

6. A ………is a named set of characters that have the same characteristics

A. type face
B. type style
C. font
D. pico
E. None of these

7. A ………..pre-designed document that already has coordinating fonts, a layout, and a background

A. guide
B. model
C. ruler
D. template
E. None of these

8. Personal computers can be connected together to form a………………..

A server
B. supercomputer
C. enterprise
D. network
E. None of these

9. Which elements of a Word document can be displayed in colour?

A Only graphics
B. Only text
C. All elements
D. All elements, but only if you have a colour printer
E. None of these

10. A complete electronic circuit with transistors and other electronic components on a small silicon chip is called a(n)…………

A. workstation
B. CPU
C. magnetic disk
D. integrated circuit
E. None of these

11. To access properties of an object, the mouse technique to use is ……………….

A. right-clicking
B. shift-clicking
C. dragging
D. dropping
E. None of these

12. During the …………….portion of the Information Processing Cycle, the computer acquires data from some source

A. storage and output
B. storage
C. input
D. output
E. None of these

13. The……… of software contains lists of commands and options

A. menu bar
B. tool bar
C. title bar
D. formula bar
E. None of these

14. A………… can make it easier to play games

A. mouse
B. joystick
C. keyboard
D. pen
E. None of these

15. How many different documents can you have open at any one time?

A. Not more than three
B. Only one
C. As many as your computer memory will hold
D. No more than your Taskbar can display
E. None of these

16. make the number pad act as To directional arrows, you press the………………. key

A. shift
B. arrow lock
C. num lock
D. caps lock
E. None of these

17. Marketing can be effected by ……………….

A. bringing in new customers
B. retaining existing customers
C. selling more to existing customers
D. quality pre and post sales service
E. All of these

18. Something which has easily-understood instructions is- said to be …………….

A. user friendly
B. information
C. word processing
D. icon
E. None of these

19. Of the 4 P’s of marketing, 3 are Product, Place and -Promotion. Which is the 4th P?

A Price
B. Pricing
C. Porpoce
D. Pride
E Piarstiit

20. What is output?

A. What the processor takes from the user
B. What the user gives to the processor
C. What the processor gets from the user
D. What the processor gives to the user
E. None of these

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21. Innovation in Marketing means……………..

A. good communication skills
B. good negotiation skills
C. spirited motivation
D. novel methods of selling
E. tired of marketing

22. Telemarketing involves……………..

A. good communication skills
B. high l’evel of motivation
C. door-to-door campaigns
D. event management
E. All of these

23. Online marketing is…………

A. same as face-to-face marketing
B. easier than traditional marketing
C. boring, as customers are not visible
D. voluminous task
E. None of these

24. A Mission Statement is………………

A. same as a vision statement
B. same as targets
C. part of the marketing plan
D. All of these
E. None of these

25. A set of instructions telling the computer what to do is called …………………..

A. mentor
B. instructor
C. compiler
D. program
E. None of these

26. Market Rsearch is required for………………

A deciding sales volume
B. deciding production levels
C. deciding marketing strategies
D. deciding sales team numbers
E. All of these

27. Market-seg mentation means ……………………

A. dividing the sales team into small groups
B. dividing the marketing process into small steps
C. dividing the territory into small areas
D. dividing the target groups into homogeneous groups
E. All of these

28. Market segmentation is required……………….

A. for avoiding cold calls
B. to increase production
C. for territory allocation
D. for focused marketing
E. for increasing profits

29. Softcopy is the intangible output, so then what is hardcopy?

A The physical parts of the computer
B. The printed parts of the computer
C. The printed output
D. The physical output devices
E. None of these

30. Motivation for sales person can be achieved through ……………..

A. high success rate of conversions
B. better sales incentives
C. continuous training and updation of knowledge
D. support from operation staff
E. All of these

31. Marketing of Education Loans can be done by……………..

A. approaching eligible students
B. approaching the parents
C. approaching colleges
D. having tie-ups with Educational Institutes
E. All of these

32. Diversification is useful for

A. attaching more customers
B. retaining existing customers
C. increasing sales volume
D. All of these
E. None of these

33. Diversification means

A dividing the market into small segments
B. dividing energy of the sales persons
C. marketing of diverse products
D. All of these
E. None of these

34. One of the following is not a function of Retail Banking……………..

A. Accepting fixed deposits
B. Giving Home loans
C. Giving Education Loans
D. Joint Ventures
E. None of these

35. The target group for Fixed Deposits is ………………..

A. all individuals
B. all corporates
C. NRI’s
D. Government bodies
E. All of these

36. Data mining means…………….

A. same as database
B. same as data warehouse
C. market survey
D. analyzing the data on customers
E. None of these

37. Customer database is……………

A. useful for lead generation
B. useful for cross selling
C. useful for CRM
D. useful for customization of products
E. All of these

38. Data warehouse is……………

A. a godown
B. a shop selling computers
C. a showroom
D. a system where data on customers is stored
E. None of these

39. Retail Banking means

A. Retail shopkeepers
B. Banks financing to Retail Traders
C. Same as Universal Banking
D. Giving loans to corporate
E. Giving consumer loans to various public

40. Education Loans can be more effectively canvassed by………………….

A. Door-to-door campaigns
B. E-mail contacts
C. Diversification
D. Tie-up with colleges
E. All of these

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