(Paper) SBI Clerk EXAM Paper - 2011

::MARKETING APTITUDE / COMPUTER KNOWLEDGE::

1. Marketing in Banks is required for ……………………

A. Getting new customers
B. Retaining existing customers
C. Lending
D. Accepting of deposits
E. None of these

2. Service Mareting is the same as ……………………..

A. Relationship Marketing
B. Transaction Marketing
C. Internal Marketing
D. All of these
E. None of these

3. Marketing size means………………..

A Size of marketing staff
B. Size of the Organisation
C. Scope for profits
D. Scope for marketing
E. All of these

4. Market size means…………………….

A Market price of shares
B. Sensex
C. Share market
D. Share of business among peers
E. None of Market volatility

5. Internal Marketing means………………..

A Selling to oneself
B. Selling to the employees
C. Selling of samples
D. Selling to foreign markets
E. None of these

6. A ‘Call’ means………………….

A. A Profession
B. Teletalk
C. Calling on a Propspect
D. A Call Centre
E. All of these

7. A ‘Call Centre’ is……………………

A. A place where Salesmen meet every day
B. A Training Centre
C. A Back Office set up where customer queries are answered
D. Customers’ meeting place
E. All of these

8. A presentation means………………….

A. Display of products
B. Explaining the utility of products
C. A gift
D. Display of Communication skills
E. All of these

9. A DSA means …………..

A. Directly Selling Authority
B. Directly Selling Agent
C. Direct Selling Authority
D. Direct Selling Agent
E. Distributors & Selling Agencies

10. ‘Benchmark’ means……………

A. Products lined up on a bench
B. Better value for higher price
C. Costlier service
D. Additional service
E. All the above

11. Value – added services means………………..

A. Giving full value for money
B. Better value for higher price
C. Costlier service
D. Additional service
E. All the above

12. CRM means ……….

A. Customer Relationship Management
B. Customer Retention Manager
C. Customers’ Relatives Meet
D. Channel Rothe Market
E. Channel Representative Manager

13. A ‘Target Group’ in Marketing means……………….

A To whom the sales should be directed
B. A Group of Sellers
C. A Group of Buyers
D. A Group of Products
E. All the above

14. The Target Group for Credit Cards is…………………..

A. All Card holders
B. All existing borrowers
C. Individuals with taxable income
D. All of these
E. None of these

15. Bancassurance means ………………..

A. Assurance given by banks to Loanees
B. Assurance to bank with one bank
C. Assurance to repay loans
D. Assurance to give good service
E. Selling insurance products through banks

16. Cross – selling means………………

A. Selling with a cross face
B. Selling to Red Cross members
C. Selling to Blue Cross members
D. Selling across countries
E. Selling other products to existing customers

17. ATM means…………………

A Any Time Marketing
B. Any Time Money
C. Any Time Machine
D. Automatic Teller Machine
E. Automatic Teller Money

18. Digital Marketing is………………

A. a way of Direct Marketing
B. a way of Indirect Mareting
C. a strategy of the DSAs
D. All of these
E. None of these

19. Market segmentation helps in

A. Identifying the garget group
B. Focussed marketing
C. Improved lead generation
D. Only 1 & 2
E. All 1, 2 & 3

20. Only one of the following is true. Find the same.

A Marketing is not required in a monopolistic situation
B. Marketing is not required in Public enterprises
C. Marketing depends on competitors’ performance
D. Marketing has no role to play in production levels
E. Motivated employees do not require sales incentives.

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21. Price is an important factor for effective marketing. What are the other Ps?

A. Product, Promotion & Place
B. Place, Persuasion & Promotion
C. Pride, Person & Place
D. Product, Paper & Person
E. None of these

22. Advertisements are required for…………………

A. Boosting the production levels
B. Motivating the employees
C. Boosting the sales
D. All of these
E. None of these

23. Sales forecasting involves study of………………

A. Proper selling price
B. Sales planning
C. Distribution outlets
D. Consumer needs and demands
E. All of these

24. Market Research is needed for ………….

A. Choosing the right sales persons
B. Choosing the right products
C. Marking proper marketing decisions
D. Deciding the sales incentives
E. None of these

25. Marketing is termed as successful, when…………………..

A. There is a rise in the number of salesmen
B. There is no need for post – sales service
C. There is no need to give discounts
D. There is rise in sales through more clients
E. Marketing is an ongoing process and hence, can never be successful.

26. What happens when you press the Ctrl + V key?

A. A Capital V letter is typed into your document at the cursor point
B. The selected item is pasted from the Clipboard
C. The selected item is pasted to the Clipboard
D. The selected drawing objects are distributed vertically on the page
E. None of these

27. Which do you press to enter the current date in a cell?

A. CTRL + ; (semicolon)
B. CTRL + SHIFT + : (colon)
C. CTRL + F 10
D. CTRL + F 11
E. None of these

28. Which of the following describes a relational database?

A. It provides a relationship between integers
B. It consists of separate tables of related data
C. It retrieves data related to its queries
D. It provides a relationship between floats
E. None of these

29. How do you print your slides in a handout that includes lines for notes?

A. In the Print dialog box, select Handouts and set the number of slides per page to 3
B. In the Print dialog box, select Handouts and a number of slides per page, then select the Include comment pages option
C. In the Print dialog box, select Notes Pages instead of Handouts
D. In cannot be done
E. None of these

30. Suppose you have columns of data that span more than one printed page. How can you automatically print the column headings on each page?

A. Click Page Setup on the File menu, click the Sheet tab, and enter the row that contains these column headings under Print titles
B. Click Page Setup on the File menu, click the Page tab, click the Options button, then enter your choices
C. Click Page Setup on the File menu, click the Sheet tab, and make a selection under the Prin heading
D. Click Page Preview on the File menu, click the Sheet tab, and enter the row that contains these column headings under Print titles
E. None of these

31. The Assistant is………………

A. an application that allows you to take notes and save them in a file
B. an animated character that provides help and suggestions
C. a button on the standard Toolbar that executes the Print command
D. a collection of frequently misspelled words in a dictionary file
E. None of these

32. Which of the follwing place the common data elements in order from smallest to largest?

A. Character, file, record, field, database
B. Character, record, field, file, database
C. Character, field, record, file database
D. Bit, byte, character record, field, file, database
E. None of these

33. Select the odd one out

A. Interpreter
B. Operating System
C. Compiler
D. Assembler
E. None of these

34. Which of these is a quick way to copy formatting from a selected cell to two other cells on the same worksheet?

A. Use CTRL td select all three cells, then click the Paste Button image button on the Standard toolbar
B. Copy the selected cell, then select the other two cells, click Style on the Format menu, then click Modify
C. Click Format Painter Button image on the Formatting toolbar twice, then click in each cell you want to copy the formatting to
D. Use Alt to select all three cells, then click the Paste Button image button on the Standard toolbar
E. None of these

35. How do you prevent emailed word documents from always opening in the Reading Layout?

A. From the Tools Menu > Options > General Tab > uncheck the. ‘Allow starting in Reading Layour’
B. From the View Menu > Reading Layout > General Tab > uncheck the ‘Allow starting in Reading Layout’
C. From the Format Menu > Autoformat > Edit Tab > uncheck the ‘Use with emailed attachements’
D. All the above
E. None of these

36. By default document is printed in mode…………….

A. Land scap
B. Portrait
C. Page setup
D. Print view
E. None of these

37. Which one of the following is the small singal-size network?

A. LAN
B. DSL
C. RAM
D. USB
E. None of these

38. How can be done the page break in word’?

A. Pressing the key FL before the curser has put at the proper place.
B. Pressing control + Enter, before the curser has put at the proper place.
C. Using the insert/secton break
D. Changing the font size of decuments
E. None of these

39. What shows the contents of active cell.

A. Name box
B. Row heading
C. formulla bar
D. Task pan
E. None of these

40. To search and to load the soved file

A. select the dose command
B. select the new command
C. select the save command
D. select the open command
E. None of these

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