(Paper) SBI Clerk ( ASSISTNAT ) EXAM Paper - 2014 "Held On 23-08-2014"

::MARKETING AWARENESS AND COMPUTER KNOWLEDGE::

(1) Social
(2) Personal
(3) Goal-oriented
(4) Exchange
(5) None of these

2. 30,000 bytes is equal to

(1) 30 KB
(2) 3 MB
(3) 3 GB
(4) 3 TB
(5) None of these

3. Which of the following is a binary number?

(1) 4343
(2) 109
(3) 1101101
(4) 1212
(5) 343412

4. WC Which of the following is a mark of Customization in marketing?

(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
(5) None of these

5. Brand loyalty is

(1) Customers have faith in the product
(2) Customers will buy the product even if the price is high
(3) Customers have developed taste for the product
(4) Both 1 and 2
(5) All of the above

6. Which part of a computer cannot be touched?

(1) Mouse
(2) Monitor
(3) Hardware
(4) Software
(5) None of these

7. Pressing the ___ key will make number pad act as direction arrows.

(1) Number lock
(2) Caps lock
(3) Arrow lock
(4) Shift
(5) None of these

8. What is the full form of RFID?

(1) Radio Frequency Identification
(2) Remote Frequency Instant Download
(3) Radio Frequency Instant Download
(4) Remote Frequency Identification
(5) None of these

9. Which of the following focuses on building long term lasting relationship with customers?

(1) Direct Marketing
(2) Relationship marketing
(3) Marketing management
(4) Personal selling
(5) SWOT Analysis

10. In marketing, the personal communication between a salesperson and a potential customer or group of customers is known as

(1) Direct selling
(2) Personal selling
(3) Customization
(4) Indirect selling
(5) One-to-One selling

11. Which of the following is not correct regarding Social Marketing?

(1) It aims to achieve noncommercial goals
(2) The primary aim of social marketing is financial good
(3) It integrates marketing concepts with other approaches to influence behaviors that benefit individuals and communities
(4) Both 1 and 2
(5) Both 2 and 3

12. Manipulation of data in computer is called

(1) Boot
(2) Processing
(3) Simplification
(4) Format
(5) Clean disk

13. In the field of computers, what is the term for the process of adapting software so that an executable program can be created for a computing environment that is different from the one for which it was originally designed?

(1) Networking
(2) Porting
(3) Reading
(4) Clean up
(5) None of these

14. …………. and ……………….are the two types of computer memory.

(1) RAM and CPU
(2) ROM and CPU
(3) RAM and ROM
(4) RAM and BIOS
(5) BIOS and ROM

15. What is the full form of CRT?

(1) Cathode Ray Tube
(2) Computer Resolution and Transparency
(3) Cathode Resolution and Transparency
(4) Computer RAM Trash
(5) None of these

16. Which of the following is not a stage of consumer motivation process in the field of marketing?

(1) Latent need
(2) Persuasion
(3) Drive
(4) Desire
(5) Goal

17. Which among the following is not a hardware?

(1) Motherboard
(2) Operating system
(3) CPU
(4) Main memory
(5) Hard disk drive

18. Which of the following is a software?

(1) Motherboard
(2) CPU
(3) Microsoft Windows
(4) RAM
(5) All of these

19. Opinion leaders are sometimes referred to as

(1) The upper class
(2) BUZZ marketers
(3) Networkers
(4) The influentials
(5) The middle class

20. Door-to-door marketing comes under which model of marketing?

(1) Personal marketing
(2) Direct marketing
(3) Promotional marketing
(4) Both 1 and 3
(5) All of the above

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21. The value of an offering is described as……………….

(1) The price consumers are charged for a product
(2) The cost of manufacturing a product
(3) The degree to which consumer demand for a product is positive
(4) The sum of the tangible and intangible benefits and costs to customers
(5) The intangible benefits gained from a product

22. Shopping by mail is also known as

(1) Direct shopping
(2) Digital shopping
(3) Online shopping
(4) E- shopping
(5) Both 3 and 4

23. Which type of marketing involves hiring, training, and motivating able employees who want to serve customers well?

(1) Integrated Marketing
(2) Direct Marketing
(3) Internal Marketing
(4) Business Marketing
(5) None of these

24. In computing, a y is a directive to a computer program in order to perform a specific task.

(1) Hard boot
(2) Hibernation
(3) Command
(4) Warm boot
(5) Format

25. Television is a type of media.

(1) Broadcast media
(2) Visual media
(3) Online media
(4) Both 1 and 2
(5) All of the above

26. What is the function of keyboard in a computer?

(1) Type text and numbers into a word processor
(2) Access menus
(3) To act as an input device
(4) Give command to OS
(5) All of the above

27. Which of the following is/are modifier keys in a computer?

(1) Ctrl
(2) Alt
(3) Shift
(4) Both 2 and 3
(5) All of the above

28. Which among the following is associated with Internet Mail?

(1) Inbox
(2) Server
(3) Trash
(4) Drop Box
(5) One Drive

29. Which of the following comes under supportive service?

(1) Packaging
(2) Labeling
(3) Promotion
(4) Service Delivery
(5) Advertising

30. Which of the following is the new view of marketing?

(1) Build partnership
(2) Competitive edge
(3) As the science, art of finding profitable customers
(4) Satisfying customer needs
(5) All of the above

31. What is a cursor?

(1) It is an indicator
(2) It shows the position on a computer monitor
(3) Cursor is Latin for ‘runner.
(4) Both 1 and 2
(5) All of the above

32. Which of the following colors can represent 6 bit?

(1) Red
(2) Green
(3) Blue
(4) Yellow
(5) Cyan

33. Best in Class Benchmarking seeks to assess organizational performance against

(1) The nearest geographical competitor
(2) The competitor who is ‘best in class’ wherever that may be
(3) The competitor who is the best in the industry
(4) The nearest principal competitor
(5) None of these

34. To fit in notebook and many handheld computers, the keyboards usually are

(1) Smaller
(2) Fewer
(3) Firmer
(4) More flexible
(5) Both 1 and 2

35. Which of the following types of motive induce a consumer to buy a particular product?

(1) Product motive
(2) Emotional motive
(3) Learned motive
(4) Social motive
(5) All of the above

36. Marketing……………….. is a function of transferring goods from producer to consumers.

(1) Salesman
(2) Intermediary
(3) Place
(4) Channel
(5) All of the above

37. In computing, what is a tape drive?

(1) A data storage device
(2) An OCR device
(3) A pointing device
(4) A multi media device
(5) A text editing device

38. The purpose of a SWOT analysis is to analyze

(1) The business environment in which an organization operates
(2) The strategic capability of an organization
(3) The business environment and the strategic capabil ity of an organization relative to its competitors
(4) External and organizational environments
(5) None of these

39. Under which type of marketing does a company practices on sub segments with distinctive traits that may seek a special combination of benefits?

(1) Micro marketing
(2) Niche marketing
(3) Mass marketing
(4) Segment marketing
(5) None of these

40. Which of the following is not an element of the Marketing Communication Planning Framework (MCPF)?

(1) Mission
(2) Resources
(3) Feedback
(4) Context analysis
(5) None of these

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