(SBI PO Sample Material) Marketing Knowledge : Marketing : Nature and Scope (MCQs)

1. Online marketing is the function of which of the following:

(1) Purchase Section
(2) Production Department
(3) IT Department
(4) Design Section
(5) A collective function of all staff

2. The key challenge to market-driven strategy is:

(1) Selling maximum products
(2) Employing maximum DSAs
(3) Delivering superior-value to customers
(4) Being rigid to changes
(5) Adopting short-term vision

3. Generation of sales leads can be improved by:

(1) Being very talkative
(2) Increasing personal and professional contacts
(3) Being passing
(4) Engaging recovery agents
(5) Product design

4. Marketing channels mean:

(1) Delivery objects
(2) Sales targets
(3) Delivery outlets
(4) Delivery boys
(5) Sales teams

5. Service marketing is the same as:

(1) Internet marketing
(2) Telemarketing
(3) Internal marketing
(4) Relationship marketing
(5) Transaction marketing

6. Innovation in marketing is same as:

(1) Motivation
(2) Perspiration
(3) Aspiration
(4) Creativity
(5) Team work

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