Model Question Papers
Specialist Officer (Marketing
Officer) Model Question 01
1. Market Research is used for
1) Selecting the right product
2) choosing the sales persons
3) Selecting proper marketing strategies
4) Deciding the selling price
5) All of these
2. What does CRM stand for?
1) Consumer Retention Management
2) Customer Retention Management
3) Customer Relationship Management
4) Client Relation Management
5) Customer Relation Marketing
3. What are value added services?
1) Products which are sold at premium price
2) To sell large number of products
3) At par services
4) Additional services
5) None of these
4. USP of a product/service means?
1) Unique Selling Price
2) Unique Selling Place
3) Unique Selling Proposition
4) Ultimate Selling Price
5) None of these
5. Which of the following is an example
of indirect marketing?
1) e-mails
2) Telemarketing
3) Re-sellers
4) Coupning
5) Out of home
6. Who among the following coined the
term USP?
1) Philip Kotler
2) Rosser Reeves
3) David Aaker
4) Eric Schmidt
5) None of these
7. What does Lead Generation mean?
1) To get tips for selling tactics
2) To generate leaders
3) To increase better production
4) Likely sources of prospective clients
5) All of these
8. What does MBO mean?
1) Marketing of Business Organisation
2) Management By Objectives
3) Management Based on Objects
4) Organisation of Business Management
5) None of these
9. Which of the following is not
included in the 7p's of marketing?
1) Process
2) People
3) Physical evidence
4) Planning
5) Promotion
